Privacy Policy

Last Updated: January 2026

Wolfgang and Sons The Brand ("we," "us," "our," or "Company") operates the wolfgangandsonsthebrand.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and mobile applications (collectively, the "Site").

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and postal address when you voluntarily provide it through contact forms or account registration
• Technical Data: IP address, browser type, operating system, device identifiers, and internet service provider
• Usage Data: Pages visited, time spent on pages, links clicked, referring URL, and navigation patterns
• Cookie Data: Information stored through cookies and similar tracking technologies
• Location Data: General geographic location based on IP address (we do not collect precise location data without consent)

How We Use Information

We use the information we collect for various purposes, including:

• Conducting analytics to understand user behaviour and improve the Site
• Tracking affiliate referrals and commissions from partner casinos and gambling operators
• Personalising content and recommendations based on your preferences
• Sending promotional emails and newsletters (with your consent or as permitted by law)
• Responding to your inquiries and customer service requests
• Monitoring and analysing Site performance, security, and functionality
• Complying with legal obligations under Australian Privacy Act and other applicable laws
• Preventing fraudulent activity and protecting our legal rights

Cookie Policy

We use cookies and similar tracking technologies (pixels, web beacons, local storage) to enhance your experience on the Site. The types of cookies we use include:

• Essential Cookies: Necessary for Site functionality and security
• Analytics Cookies: Track user behaviour, traffic sources, and engagement metrics
• Affiliate Tracking Cookies: Monitor referrals and commission-qualifying actions with partner operators
• Marketing Cookies: Remember your preferences and enable targeted advertising

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. You may also opt-out of analytics tracking through third-party opt-out mechanisms provided by analytics providers.

Third-Party Links

The Site contains links to third-party websites, including online casinos, poker operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.

When you click on an affiliate link and sign up or gamble with a third-party operator, your data is governed by their privacy policy, not ours. We do not control how these operators collect, use, or protect your information.

Your Rights

Under the Australian Privacy Act 1988 and the Privacy Act Principles (APPs), you have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or outdated personal information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt-out of direct marketing communications
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Privacy Act

If you are located in the EU or UK, additional rights under the General Data Protection Regulation (GDPR) and UK GDPR apply, including the right to data portability and to object to processing.

If you are located in the United States, you may have rights under state privacy laws such as the California Consumer Privacy Act (CCPA). Please contact us for more information about your specific rights.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Retention periods vary depending on the type of information and the purpose of processing:

• Account Information: Retained for the duration of your account and for 2 years after account closure
• Analytics Data: Typically retained for 12-24 months
• Affiliate Tracking Data: Retained for the duration of the affiliate relationship plus 7 years for tax and legal compliance
• Cookies: Retained according to cookie type (typically 1 month to 2 years)
• Legal Obligations: We may retain data longer if required by law or legal proceedings

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

Website: wolfgangandsonsthebrand.com

We will respond to your inquiry within 30 days or as required by applicable law. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

This Privacy Policy may be updated periodically. We will notify you of material changes by updating the "Last Updated" date and posting the revised policy on the Site. Your continued use of the Site constitutes your acceptance of the updated Privacy Policy.